You’ve built your Facebook page and got tons of fans after pimping out your fan page, but a large percentage of your page’s fans may not be seeing your updates in their news feed. If your fans have more than 250 friends, they are probably not seeing your updates. Unless they have manually changed their feed settings…

If you are considering advertising on both networks, here’s what you need to know. Adwords and Facebook Ads both offer geotargeting, which makes both networks a good choice for local advertisers. Apart from geographic targeting, each network is very different in how you target the right users for your niche and you must keep this in mind as you plan your ad campaigns.

Facebook fan pages are all the rage lately. With Facebook’s user base in the hundreds of millions, its audience is nearly the largest on the internet. Best of all a Facebook fan page is free and easy to set up. Want to make your fan page stand out from the crowd? Read on.

Do you know what it costs you to acquire a new customer? If you said no, how do you expect to measure the return on your advertising dollars?

One of the things that has always concerned me about using Expression Engine is 404 error control. With the template system being so flexible with segments, includes, etc… there is a “vulnerability” when it comes to 404 error control. Not so much for a small EE site, but on large scale applications there could be problems with large numbers of bogus urls returning 200 status codes.

Video production is cheap. Distribution is Free. If you are not video marketing online, you should be. The barriers to entry are virtually non-existent.

Last week when the news broke that Toyota would be recalling millions of it’s top selling models because of a “sudden acceleration” problem with the vehicle gas pedals or floor mats, I started to monitor the search results for “Toyota recall” to see who would be jumping on the advertising bandwagon first.